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Jay Park is a cultural force, representing himself as a singer, dancer, rapper, music producer, songwriter, model, choreographer, entrepreneur, and actor. He started off as a b-boy – when his parents realised he spent more time dancing than studying as part of the Art Of Movement Crew, they shipped him off to Korea to get trained up and worked by the world of K-Pop.
Park first rose to fame as the leader of South Korean boy band 2PM, formed by record label JYP Entertainment in 2008. He left the band to return to the US, but in 2010 got another bump of fame after he uploaded a cover video of B.O.B’s hit “Nothin’ on You”, with his own rap and lyrics. It went viral and got over 2,000,000 views in less than 24 hours, setting the scene for the next stage of his career. Park’s first EP, Count on Me (믿어줄래), came out in July 2010, debuting at number one on the Gaon chart.
In February 2012, Park released his first full-length album, New Breed, quickly topping charts in South Korea and internationally – it went multi-platinum in less than a week. Park also released an English mixtape, Fresh Air: Breathe It, which became the first mixtape by an Asian artist to have gold status by surpassing 100,000 downloads on DatPiff. He’s gone from strength to strength since, and in 2014 performed at the biggest international industry event South by Southwest (SXSW) as a Korean representative pop singer. What would an Asian music festival be without a healthy dose of K-Pop? Jay Park brings the pop culture phenomenon to the field.