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Harlem born and raised. It doesn’t get much realer than A$AP Ferg.
New York has nurtured the rise of an almost endless list of big players in the rap game (Notorious B.I.G., Ol’ Dirty Bastard , Jay Z). Harlem’s A$AP Mob only doubled-down on the city’s dominance in 2012 when A$AP Rocky’s mixtapes garnered widespread critical acclaim. Ferg’s own big break came in the same year; his track ‘Work’ an absolute standout in the Mob’s Lord$ Never Worry mixtape.
Since then, surprising no one, Ferg’s rise has been astronomical. His debut solo effort Trap Lord gained universal plaudits, drawing comparisons to legends of the genre.
“[Trap Lord] is a dark, uncouth provocation that’d make Biggie proud” – Spin Magazine
The album propelled Ferg to the top of the rap game, sailing past his contemporaries and A$AP Mob brethren. But he’s a family man at heart; he knows his roots and fame won’t pull them from under him, this much we learned from his sophomore record. Fame and family were themes that ran throughout – his indifference to the first and absolute dependence on the latter.
“I’m the seed; they’re the roots. I’m trying to create a tree, an empire that can provide for my family.”
Always Strive and Prosper is already a contender for album of the year. It’s brutally honest. Deep in both content and production. It’s Ferg at the top of his game.
Vice asked in an interview, “Can Ferg be his generation’s next great visionary?”
All things considered, we think he already is.